The concept brand is founded by Alice, who has 29 years of hairdressing experience. Just like the Japanese's attention to detail "Ichigo Ichie 一期一会 | One Chance, One Encounter" is meant to indicate an unforgettable experience to cherish.

In Alice Hair Wonderland we thrive to offer our customers a once-in-a-lifetime hair journey through our finest crafts and Japanese hospitality. Our highly-vetted stylists are well-versed in popular hair trends and adept at creating stylish looks that highlight every customer's facial features and skin tone, which is why we are favoured by local celebrities and royalty.

Using the hair care method recommended by Japanese professionals, we design and create hairstyles that can be easily arranged at home for every customer. We are a professional salon that caters for a comfortable environment for customers’ relaxation and top-level service with the most sincere heart of hospitality and continuous improvement of innovation. Our mission is to create personal extraordinary value for every beauty seeker and enhance their own personal charm.